Meet the Founders
SimplifyAI was founded by two kiwi brothers who grew up in a small New Zealand town with a shared love for efficiency and technology. From a young age, they were fascinated by finding smarter, faster ways to solve everyday problems, whether it was building DIY projects in the garage or streamlining chores at home.
That same spirit drives SimplifyAI today: making powerful technology simple, practical, and accessible for small businesses everywhere. Their mission is to help Kiwi teams get more done with less stress because they know firsthand how much every hour, every dollar, and every bit of energy matters when you’re running a business.
Our Mission
Our mission is simple: put AI in the hands of the smallest teams with the biggest dreams. From solo founders at the kitchen table to husband-and-wife duos running local businesses, we design assistants that save time, reduce stress, and help small Kiwi teams punch above their weight.
Why We Do It
Running a small business means wearing too many hats. Emails, customer calls, social posts, admin, it never ends. That’s the reality for most Kiwi teams.
That’s why we’ve built assistants that can assist you. Whether it’s handling customer queries, creating content, or validating your next big idea, our AI assistants free you up to focus on the things only you can do.
Our Promise
With SimplifyAI, you don’t just get a download, you get a partner. We provide step-by-step guidance, friendly support, and no-nonsense tools designed for real businesses, not tech experts.
We’re here to prove that AI doesn’t have to feel cold, corporate, or complicated. It can be warm, simple, and built with heart.
Our Value
At SimplifyAI, our values guide everything we create. They’re more than words on a page, they’re the principles that shape how we design, support, and deliver our AI assistants. Each value reflects our commitment to making technology simple, human, and truly useful for small businesses.
Move Fast, Support Hard
Speed plus support is our promise
We don’t make clients wait weeks for results. We move quickly and we back it up with relentless support, real answers, and no hand-waving.
Make It Make Sense
If it’s not simple, it’s not working
We cut through complexity. If it’s not clear, it’s not done. Our job is to make powerful tech feel like second nature even to someone who's never used AI before.
Build With Heart
Empathy and trust power every build
We care deeply about the people behind the business. Every solution is tailored, thoughtful, and built with the kind of empathy that turns tools into trust.
No Fluff, No BS
Honest work, clear words, always
We say what we mean and do what we say. In an industry full of buzzwords, we keep it real, because integrity builds better businesses.
Elevate the Underdog
We help small teams play big
We believe the smallest teams can do the biggest things. We exist to help small businesses punch above their weight, powered by smart, simple AI.