Clarity with Personality
Turn hazy ideas into sharp, expressive strategic statements that feel like you, not corporate-speak.
Creative Collaboration
Like a smart co-founder who asks all the right questions, it guides you through reflection, brainstorming, and refinement, not just form-filling.
Faster Team Alignment
Whether you have one employee or ten, these foundations make onboarding easier and culture-building stronger. Everyone knows the “why,” “what,” and “how” from day one.
Distinctive Identity
Stand out in crowded markets by crafting statements and models that capture your unique energy, ethos, and impact.
Decision-Making Made Simpler Use your Vision, Mission, and Values as filters for daily decisions, helping you stay focused and aligned as opportunities (and distractions) come your way.
Built for Kiwi Businesses
This assistant understands the New Zealand business landscape, small towns and big ambitions, close-knit communities and global reach. It’s tuned to local values of trust, ingenuity, and resilience, ensuring strategy fits not just your market but your mindset.
Why You'll Love it
If you’ve ever struggled to describe your business beyond “we do X,” this assistant will help you articulate why it matters, who it’s for, and where it’s going. It doesn’t hand you buzzwords, it helps you find your words. Whether you’re just starting out or reinventing your business, it’s the strategic sounding board you didn’t know you needed.
Frequently Asked Questions
What does this assistant actually do? It guides you through crafting a Vision Statement, Mission Statement, Core Values, and a Business Model Canvas, complete with examples, prompts, and drafts you can refine.
What if I already have a Vision or Mission? Great! This assistant can help you refine, refresh, or pressure-test what you’ve got. It builds on your current thinking and ensures your statements still reflect where you’re going and why.
Do I need to know business strategy to use it? Not at all. It’s made for non-experts. You bring the passion and ideas; it helps you shape them into a clear strategic foundation.
Can I update the outputs later as my business grows? Absolutely. Everything you create is designed to evolve. The assistant encourages iteration and reflection, because strategy should grow with you.
Is this useful for teams or just solo founders? Both. Solo entrepreneurs gain clarity and confidence; teams get a shared language and alignment. It’s especially helpful when onboarding new hires or pitching to partners.