Guided Discovery Start with a short brand interview or upload your strategy documents. The assistant extracts what matters most, your values, audience and tone, to shape names that truly fit.
Tailored Name Ideas Get curated lists of name options grouped by style (descriptive, evocative, invented, etc.), each with explanations of how they align with your brand.
Creative and Strategic Combines naming best practices with brand psychology to deliver names that are not just clever, but strategic, scalable, and resonant.
Built-In Evaluation Tools Score names with the SPARK checklist for simplicity, uniqueness, emotional impact, and more. Know what works and why.
Checks Availability Too Get guidance on domain, social handle, and trademark availability so you can move forward with confidence.
Built for Kiwi Businesses
Whether you’re starting a small business in Wellington or launching a nationwide brand across Aotearoa, this assistant respects local tone, spelling, and practical needs. It’s built to support New Zealand founders navigating a lean startup path with branding support that doesn’t break the bank.
Why You'll Love it
Because naming your business shouldn’t feel like guesswork. This assistant gives you the tools, guidance, and creative spark to find a name that’s right and ready to grow with you. Try it today and feel the clarity kick in.
Frequently Asked Questions
Do I need branding experience to use this? Not at all. It’s designed for first-time founders and walks you through the process step by step.
Can it help if I already have a few name ideas? Yes, it can evaluate your ideas, refine them, or generate new directions based on your goals.
Does it check if the name is available online?
It guides you on how to check domain and social handle availability and offers support as you explore legal clearance.
What if I don’t have a brand strategy yet? You can start by answering a few key questions or upload any planning documents if you have them. It works with what you’ve got.
Can I use this multiple times? Absolutely. It’s ideal for testing multiple directions, creating different brand lines, or refining names over time.